Invariance. AI LABS
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Lab 03 · AI Media Lab

Media without a camera.

A catalog shoot that cost ₹2,500 per image now costs ₹40. A brand film that needed a crew now needs a brief. We produce broadcast grade media with AI, and we label concept work as concept work, always.

Talk about your brief See the work
AI photoshoots| Virtual try-on| UGC films| Product ads| Concept films| Digital twins| Dubbing EN · HI · TE| Audiobooks| Music & sound design| AI photoshoots| Virtual try-on| UGC films| Product ads| Concept films| Digital twins| Dubbing EN · HI · TE| Audiobooks| Music & sound design|
01

Films & concept ads

The reel rack.

Brand films generated end to end — no set, no crew, no shoot day. Drag through the rack; every frame below came from a brief.

Spec work
Dog-food film AI concept film · spec work 1 real ad recreated in an Indian context
Spec work
Cat-food film AI concept film · spec work 3 films generated for the one brief
AI talking avatar AI avatar · digital human
AI fashion model AI photoshoot · fashion
AI model showcase AI photoshoot · fashion
Anti-acne product film Product film · D2C beauty
Laptop build reel Social reel · tech
Dr Harin's AI avatar AI avatar · healthcare
Ethnic wear model AI photoshoot · ethnic wear
Fall Cure UGC ad AI UGC ad · hair care
Fall Cure UGC ad II AI UGC ad · hair care
Product hero shot Product film · hair care
Gluta Rosa UGC ad AI UGC ad · soap
Gluta Rosa soap film AI UGC ad · soap
Instant biryani ball Concept ad · spec work
Ghibli-style ads Animated ad · own demo
Healthcare AI concept Concept reel · healthtech
Next on the rack Your brand film.
The rack drifts on its own — drag to take the wheel · every tile is AI-generated · tap the two concept films for their stories
02

AI photo & video shoots

Delivered before Seedance ever existed

One flat photo becomes the whole catalog.

A flat garment photo in, a photoreal model wearing that exact garment out. One identity for every sub brand.

Input
Flat photo of a garment setInput · kurta flat photo
Output
Output · kurta on model 01
Output
Output · kurta on model 02
Fashion retail house — one identity across 7 sub brands Read the full case study

AI video shoots

A different kurta, the same rig.

A new festive drop dressed by the same identity rig — no model call, no set day, the same ₹40 a finished image. And the films read natural and human.

Human, down to the detail — our USP
  • Blood vessels and skin refraction, visible
  • The under-neck shadow line, where fakes fail
  • The dress's overstitching, thread for thread
Read the full case study
Kurta flat product photoInput · kurta flat photo
Output · film 01
Output · film 02
Phone photo of the dishInput · phone photo
Professional shot of the same dish, untouchedOutput · professional shot

AI food photography

AI food photography, the food untouched.

Other AI tools repaint the dish — we don't. The exact mirchi and the garnish carry over, not one bit changes. Phone photo in, campaign-ready shot out in minutes, no studio day.

Read the full case study

AI fashion portfolio

Any model, any pose, the exact tee.

Pick a face, borrow a pose, pin the garment — the rig composes the shot in one render.

AI or human model, standing neutralInput · model
Reference pose on a stoolInput · pose
The exact garment, flat artInput · T-shirt
Output
The model in the chosen pose wearing the exact garmentThis model · that T-shirt · that pose
Nothing here was photographed together — model, pose and garment never met Read the full case study
03

Spot the photograph

Four are ours. One is real.

Every collage hides one photograph among four AI images from the same rig. If you have to guess — that is the point.

Delivered almost 2 years ago — before Nano Banana or GPT Image existed
Collage12345
04

AI try-on studio

One model, any wardrobe.

Delivered almost 2 years ago — before Nano Banana or GPT Image existed

She isn't real. Hand her anything — a flat garment photo, a product listing, another brand's model, even a plain sentence — and she wears it exactly. Same face, same light, every time.

The same rig dresses any AI model — or the one we build for your brand.

Tap a garment on the rack → Read the full case study
Our AI model wearing the selected look 100% generated · she isn't real
The rack · six sources, one her

Every look above was generated — no photoshoot took place

05

AI avatar videos

Founders, doctors, celebrities.

AI avatars that shoot without a calendar — consented likenesses of founders, doctors and celebrities. The reels below are placeholder cuts while the avatar films render.

Studio demo Watch with sound
Beauty D2C studio D2C beauty · image studio, screen capture Studio grade creatives on demand
Creator still · no creator booked
UGC frame · generated
UGC frame · generated
UGC frame · generated
The product · pixel identical
Drifts on its own · tap the film for sound and the full story
06

AI motion capture

The founder in, Gambhir out.

Motion and voice transfer, frame by frame — same gestures, same timing, same energy. Only the person and the voice change. Celebrity likeness with consent.

Read the full case study
Input · the founder, on camera
Output · Gambhir, motion transfer
07

Poster factory

Dealer details in, poster out in 10 seconds.

A phone-brand dealer network — 8,000 to 10,000 posters a month with no human editors. The design team builds templates instead of copy-pasting dealer photos.

The form · a dealer fills two fields
The poster templateInput · template
The dealer's photoInput · dealer
Output · 10 seconds
The finished dealer posterOutput · finished poster
Dealer fills a form — the time of 3 full-time editors, saved Read the full case study
08

Autonomous AI editing

Four versions of AI editing.

No editor required — about 10 minutes per edit instead of 3 hours. From overlays on the talking head to full card cutaways, every frame edited by the agent alone.

Personal build · the agent's edits, evolving Read the full case study
V1 · overlay
V2 · captions
V3 · full cards
V4 · the verdict
09

Digital twins & dubbing

Write once, publish forever.

One safety film voiced in English, Hindi and Telugu — every track generated by AI straight from the script. No studio day, no voice actor, no recording session.

  • 01A script goes in — no studio, no session, no voice actor
  • 02AI voices deliver it in every language the audience speaks
  • 03Future edits are a text change, not a re-record
One script · three AI voices — no recording session No recording

Zero shoot days with the brand ambassador on the ad film.

10

AI video translation

One film, every language.

The film is shot once. Each translation keeps the speaker's own voice and re-times the lips to the new words — accurate to the original script, frame for frame.

Original
Sound Source · English
Output · Hindi
Sound Lip synced
Output · Telugu
Sound Lip synced
Lip synced to the new words The speaker's own voice Script-accurate translation
The same 20 seconds of the delivered film, in all three languages — press play and compare Read the full case study
11
Spiritual publisher Spiritual publishing · audiobooks
Chapter 01 · teaser snippet 7+ AI voice actors · sound design

Audiobooks & music

Three months of studio time, in three days.

A full audio production with 7+ AI voice actors and sound design, delivered in 3 days, not 3 months.

3 days
from manuscript to finished chapter

Proof

Where this lab already delivered.

₹40
per finished catalog image, was ₹2,500
0
shoot days with a brand ambassador
3
languages from one recording — EN · HI · TE
3 days
manuscript to finished audiobook chapter
Pedigree
Pedigree Mars Petcare · AI concept film · spec work 1 real ad recreated in an Indian context
Whiskas
Whiskas Mars Petcare · AI concept film · spec work 3 films generated for the one brief
Kanha Shanti Vanam
Kanha Shanti Vanam Spiritual publishing · audiobook 3 days from manuscript to finished chapter
Redcliffe Labs
Redcliffe Labs Health diagnostics · pilot ad film Zero shoot days with the ambassador
ITC Agri Business Division
ITC · Agri Business Division FMCG & agri exports 1 week of work done in about 2 minutes
Biryanis & More
Biryanis & More F&B chain · AI food photography 8 to 12 hrs of weekly data entry eliminated
eYantra
eYantra B2B merchandising Seconds instead of days for mockups
SSKL · Sai Silks (Kalamandir) Ltd
SSKL · Sai Silks (Kalamandir) Ltd Fashion retail · 7 sub brands · AI photoshoots ₹2,500 → ₹40 per finished image
Tones
Tones Fashion D2C · premium menswear · Hyderabad Zero photoshoots for on-model imagery
Prismos-B
Prismos-B D2C beauty & personal care · UGC films Studio grade creatives on demand
Annapurna Agencies
Annapurna Agencies Xiaomi partner · poster factory Posters in 10 seconds, no human editors
Seven media case studies — the rack drifts on its own; drag to browse.

Lab 03 · AI Media Lab

A film used to need a crew. Now it needs a brief.

Bring a garment, a product, a manuscript or an ambassador. We will show you what the lab makes of it.

Chat on WhatsApp Book a 15 minute demo